When I made a search on an iPad, I almost flipped. Even though it was published electronically, seeing it on an actual device made it real for me. Yet this is what more and more of customers are interacting with on a regular basis. How will we compete? What's your digital strategy?
Think through all aspects of your marketing plan: Audience, Messaging, Timing, and Offer. Consider the modality that it needs to be delivered in. I'm not suggesting that you stop using print all together but rather consider offering multiple formats that your audience can consume when, where, and however they choose.
Today's take-a-way is that if you're not thinking .mobi or iPad or Smart phone, think again. How is the digital platform changing marketing? It already has!
No comments:
Post a Comment